![]() That’s why shifting to searches for “+1” makes sense - though it’s a change being made almost certainly solely for Google’s benefit. In this particular case, it makes no difference - Google has gained so much anchor text with the number 1 in it that it’s managed to rank well just for that number.īut in other cases, you might be seeking more specific content about +1 but not finding it, because +1 was just doing a search for the number 1. You can see that searching for causes a warning to appear, that you’re now searching for just 1. But that doesn’t work - Google ignores the extra + symbol. ![]() If you want to find +1, you have to search for ++1. So the search above for +1 actually means a search for the number 1. Look:Īny search term that has a + symbol in front of it is a special command that tells Google to find pages that have that exact term. Now all those references across the web have become outdated, for no apparent reason other than maybe Google picked a name for its social network that wasn’t searchable.Īs for “+1″ itself, you literally cannot search for that on Google. It also goes against 15 years of how search engines have operated, where quotes are used to find exact phrases. The functionality is still there, which is a relief. I use the + command all the time, especially in an age when more and more, Google constantly reshapes a search based on what it guesses a searcher wants, rather than what they entered. Postscript From Danny Sullivan: I can’t believe Google has done this. I personally rarely used the plus operator, often using quotes instead. They do not want Google + confused with the operator, and now typing in + into Google + will auto complete with your friend’s names. I am feeling Google removed the plus operator because of Google +, their social network. So, if in the past you would have searched for, you should now search for. In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely. We’ve made the ways you can tell Google exactly what you want more consistent by expanding the functionality of the quotation marks operator. Why did Google remove the old search operator? Kelly from Google said in a forum thread that you can now use the quotation marks operator instead of the + operator. Now if you try adding a + sign in your query, Google will ignore it. ![]() Google has quietly removed one of the older search operators, the + search operator. ![]()
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